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How to Become a Thought Leader in Your Industry with Joe Zappa, Sharp Pen Media: Show Notes & Transcript

Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

In this episode, we’re talking how to become a thought leader in your industry with Joe Zappa. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

  • Episode Summary & Player
  • Show Notes
  • Marketing Smarts Summary
  • Transcript

Marketing Smarts: How to Become a Thought Leader in Your Industry with Joe Zappa, Sharp Pen Media

Thought leadership – when done right – can be a fantastic way to build your credibility and bring in new business. It also allows you to influence and shape the industry in ways that align with your POVs and offerings. But how exactly do you roll out thought leadership for yourself, your team, and your organization? We wanted you to learn from a brilliant mind in the space, so we welcomed on Joe Zappa, Founder and CEO of Sharp Pen Media. They offer C-level marketing strategy, content, and PR for adtech and martech companies. This episode covers everything from thought leadership to PR. Here’s a small sample of what you will hear in this episode:

  • How do you become a thought leader in your industry?
  • What is the key mechanism for building thought leadership?
  • How do you know what content to create?
  • What is the value of an agency in thought leadership?
  • How do you focus on thought leadership for individuals vs. the company overall?
  • What does thought leadership actually look like?
  • How do you get over the fear of creating content?
  • What role will AI play in thought leadership?

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

  • How to Become a Thought Leader in Your Industry with Joe Zappa, Sharp Pen Media
    • [0:00] Welcome to Marketing Smarts
    • [0:28] Anne Candido, April Martini
    • [0:34] How do you become a thought leader in your industry?
    • [1:49] Learn more about Joe on LinkedIn and at SharpPenMedia.com
    • [2:38] “The Framework for Creating Digital Content People Want to Watch“
    • [2:48] What is the key mechanism for building thought leadership?
    • [5:04] Tech (Technology)
    • [7:12] Google
    • [8:39] How do you know what content to create?
    • [9:41] PR (Public Relations), CFO (Chief Financial Officer), CEO (Chief Executive Officer)
    • [12:52] What is the value of an agency in thought leadership?
    • [19:39] What does thought leadership actually look like?
    • [20:25] Earned Media, Social Media
    • [22:58] Influencers
    • [24:33] AdTech (Advertising Technology)
    • [28:12] How do you focus on thought leadership for individuals vs. the company overall?
    • [29:50] How do you get over the fear of being intrinsically tied to your business?
    • [30:30] Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy
    • [31:19] How do you get over the fear of creating content?
    • [32:21] Revenue
    • [33:14] P&G (Procter & Gamble)
    • [33:55] What if people don’t feel like they can speak on behalf of the company?
    • [36:33] KFC (Kentucky Fried Chicken)
    • [36:55] How do you help people understand this is working?
    • [39:00] CMO (Chief Marketing Officer)
    • [39:48] Facebook Ad
    • [40:30] Networking
    • [45:00] What role will AI (Artificial Intelligence) play in thought leadership?
    • Marketing Smarts Moments

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript

Additional Resources:

The Power of Your Personal Brand Series: Are You Leading with a Persona or a Personal Brand? Show Notes & Transcript
The Power of Your Personal Brand Series: Are You Leading with a Persona or a Personal Brand?
Quick Hits: The Power of the OKR Framework (Objectives & Key Results) with Philipp Schett, Wave Nine
Classics: How to (Re)Build Accountability in the Workplace: Show Notes & Transcript
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