Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we’re talking how to get Gen Zers to engage through social with Corinne Westbrook. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts: How to Get Gen Zers to Engage through Social with Corinne Westbrook, Gen Zer
How do you crack the code with Gen Zers? There’s a lot to consider, and any success can feel more like lightning in a bottle than a trusted marketing strategy. It helps to hear from the source – and we have you covered! We welcomed on a very special guest who’s been mentioned many times on this podcast – Anne’s daughter, Corinne Westbrook. Corinne is here to share what Gen Zers are thinking when they process your content and decide whether you’re worth their attention. This episode covers everything from TikTok to paid media. Here’s a small sample of what you will hear in this episode:
- How do you get Gen Zers to engage through social?
- What are Corinne’s favorite social media platforms?
- Does she listen to her friends or influencers more?
- What does “cool” mean?
- How are Instagram, TikTok, and Snapchat different?
- Is unboxing still popular?
- Does the quality of the content matter?
- What’s one thing Corinne wants to do but her parents won’t let her?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- How to Get Gen Zers to Engage through Social with Corinne Westbrook, Gen Zer
- [0:00] Welcome to Marketing Smarts
- [0:28] Anne Candido, April Martini
- [0:37] How do you get Gen Zers to engage through social?
- [2:06] What are Corinne’s favorite social media platforms?
- [3:17] What platforms does she not engage with?
- [3:48] Who does she follow?
- [4:38] Does she listen to her friends or influencers more?
- [5:19] What kind of content does she find most interesting?
- [6:03] What does “cool” mean?
- [7:08] What kind of words get Corinne’s attention?
- [7:47] How are Instagram, TikTok, and Snapchat different?
- [9:39] What makes Corinne decide to purchase something on social media?
- [10:57] ULTA, Drunk Elephant
- [11:28] How do you know it’s a high-quality product?
- [13:02] What deems friends as influencers?
- [14:21] How do you find influencers to follow?
- [16:17] Do influencers differ on Instagram, TikTok, and Snapchat?
- [18:13] Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy
- [19:02] What makes a brand uncool?
- [20:57] Is unboxing still popular?
- [21:45] Are how-to videos still popular?
- [23:12] What other videos interest Corinne?
- [23:48] What brands shouldn’t be on social media?
- [24:34] Does the quality of the content matter?
- [25:24] What else would Corinne like to share about social media?
- Marketing Smarts Moments
- [28:05] What’s one thing Corinne can’t live without?
- [28:34] Julie Ertz
- [28:54] What’s one thing Corinne wishes she could be the best at?
- [29:11] What’s one thing she wants to do but her parents won’t let her?
- [29:51] What does she do in her free time besides looking at her phone?
- [30:31] Will she promote this podcast on social media?
- [31:25] What are her final thoughts?
- [31:33] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [31:41] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [31:47] Sign up to view all the ForthRight worksheets & tips for FREE!
- [31:51] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
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