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How to Translate Your Brand into a Physical Reality with Ron Novak, Drawing Dept: Show Notes & Transcript

Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

In this episode, we’re talking how to translate your brand into a physical reality with Ron Novak. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

  • Episode Summary & Player
  • Show Notes
  • Marketing Smarts Summary
  • Transcript

Marketing Smarts: How to Translate Your Brand into a Physical Reality with Ron Novak, Drawing Dept

When we say “brand,” we mean more than your logo, colors, and fonts. We’re talking about the experience you’re creating and how it’s going to connect emotionally with your client, customer, or consumer. This feels super tangible when you’re talking about products, but what about when you walk into an office building, a restaurant/bar/club, a condo complex, a retail store, an entertainment venue, and beyond? We wanted you to learn from the best of the best in bringing brand to life in physical form, so we welcomed on Ron Novak. Ron is a Foundering Partner and Principal at Drawing Dept, a full-service architectural firm that pursues a diverse range of work. This episode covers everything from architecture to branding. Here’s a small sample of what you will hear in this episode:

  • How do you translate your brand into a physical reality?
  • What does branding mean in physical spaces?
  • How do you address form vs. function?
  • What’s a project Ron can walk us through?
  • How important are brand standards?
  • What skill from The Matrix would Ron love to have?
  • Dîner en Blanc
  • The Maisonette

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript

Additional Resources:

Quick Hits: The Power Trifecta: Brand, Marketing, and Sales with Steve Caton, Altezza
Getting to Organizational Transformation Quicker: Organizational Development + Coaching: Show Notes & Transcript
Getting to Organizational Transformation Quicker: Organizational Development + Coaching
Quick Hits: Your Leadership Wake: Is Your Impact Getting the Results You Want? With Grift Krehnbrink, Thoughtium
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