Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we’re talking how to use social to grow your popularity with AJ Kumar. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts: How to Use Social to Grow Your Popularity with AJ Kumar, The Limitless Company
Have you thought about using social media to grow your popularity? It helps to view social through a marketing lens – whether you’re using it for your business or your personal brand. When you take this approach, it requires intention, a narrative, and a strategy. But what are the best ways to make your brand pop on social media? We wanted you to learn from a true thought leader in the space, so we welcomed on AJ Kumar, The Digital Maestro at The Limitless Company. They transform your thought leadership into entertaining short-form vertical videos designed to create attention on social media. This episode covers everything from social media to video content. Here’s a small sample of what you will hear in this episode:
- How do you use social to grow your popularity?
- Why is social such a key platform for building popularity?
- How do you get discovered on social media?
- What type of content stands out on social media?
- Why is short-form content so popular?
- How do you let your personal brand shine on social media?
- What would AJ do with $500,000?
- Where would he fly?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- How to Use Social to Grow Your Popularity with AJ Kumar, The Limitless Company
- [0:00] Welcome to Marketing Smarts
- [0:28] Anne Candido, April Martini
- [0:37] How do you use social to grow your popularity?
- [1:40] Learn more about AJ on Instagram @AJTheDigitalMaestro and at Limitless.inc
- [3:51] Why is social such a key platform for building popularity?
- [5:08] Google
- [5:39] Pandemic
- [5:52] Six Degrees of Kevin Bacon
- [7:18] Facebook
- [8:35] TikTok, Instagram, YouTube
- [11:21] How do you get discovered on social media?
- [12:09] Kimberly Snyder
- [13:44] What type of content stands out on social media?
- [14:40] Brian Dean, Skyscraper Technique
- [18:04] Why is short-form content so popular?
- [22:50] How do you let your personal brand shine on social media?
- [25:25] Quibi, The Geek Way by Andrew McAfee
- [26:15] Three’s Company, Punk’d
- [31:34] How do you know if your social presence is working?
- [32:51] ROAC (Return On Attention Created)
- [35:21] Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy
- [37:20] Super Bowl Commercials
- [39:18] The Toothbrush Test
- [39:54] ROI (Return On Investment), ROAS (Return On Ad Spend)
- [42:58] E-A-T Formula (Expertise, Authoritativeness, Trustworthiness), E-E-A-T Formula (Experience, Expertise, Authoritativeness, Trustworthiness)
- [43:53] AI (Artificial Intelligence)
- [44:54] How do you get good at creating content?
- [48:05] What would AJ do with $500,000?
- [48:48] Where would he fly?
- [50:39] Would he ride on a SpaceX flight?
- [51:40] Learn more about AJ on Instagram @AJTheDigitalMaestro and at Limitless.inc
- [52:30] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [52:35] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [52:39] Sign up to view all the ForthRight worksheets & tips for FREE!
- [52:48] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.