Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we’re talking the art of respectful debate. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts: The Art of Respectful Debate: 4 Ways to Disagree without Being Contentious
We encourage respectful debate. It has an ability to pull different POVs, expertise, and beliefs – and that can be a great thing for your business. BUT, there’s an art to it. You can disagree without being contentious by taking responsibility for your current set of beliefs and assumptions, knowing when you are being objective or subjective, not letting it get personal, and defining and consistently reinforcing the common goal. Let’s dive into the art of respectful debate. This episode covers everything from debate to goals. Here’s a small sample of what you will hear in this episode:
- How do you disagree without being contentious?
- Why should you take responsibility for your current set of beliefs and assumptions?
- How do you know when you are being objective or subjective?
- What’s a POV?
- How do you not let it get personal?
- What goes into defining and consistently reinforcing the common goal?
- How does the BAL Model work?
- What did Crunch Fitness get wrong?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- The Art of Respectful Debate: 4 Ways to Disagree without Being Contentious
- [0:00] Welcome to Marketing Smarts
- [0:30] Anne Candido, April Martini
- [0:35] How do you disagree without being contentious?
- [2:04] Take responsibility for your current set of beliefs and assumptions
- [5:55] Know when you are being objective or subjective
- [6:45] POV (Point of View)
- [14:23] Marketing Smarts is sponsored by ScottMautz.com. Scott Mautz is a popular keynote speaker and #1 bestselling author whose latest book and talk Leading from the Middle helps middle managers dramatically increase their influence up, down, and across their organization. Want your company’s middle managers and leaders equipped to foster a high-performing organization? Want them inspired to drive the change and transformation that’s a challenging necessity moving forward? Go to ScottMautz.com to check out Leading from the Middle and all of Scott’s keynotes, trainings, courses, and books
- [15:05] Don’t let it get personal
- [21:38] Brand Character, Tone of Voice (TOV)
- [23:19] Define and consistently reinforce the common goal
- [25:14] “Do I Really Need to Hire a Marketing Team? with guest Jeff Reynolds, Founder and President of Reynolds+Meyers“
- [27:38] P&G (Procter & Gamble), Super Bowl Ads
- [28:52] Sales, Marketing
- [30:24] BAL Model (Brand Agency Leader)
- Marketing Smarts Moments
- [34:35] Crunch Fitness
- [35:02] Mona Lisa
- [36:29] LA Fitness
- [37:52] Recap: How do you disagree without being contentious?
- [38:33] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [38:39] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [38:44] Sign up to view all the ForthRight worksheets & tips for FREE!
- [38:53] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.