BRAND DEVELOPMENT

A brand is more than your logo, website, colors and fonts. It’s a strategy for your business. And it is this strategy that drives the creation of a presence that elicits engagement from the people you are targeting. So, when it comes to success in business, a strong brand is everything. It can be your:

Guide for making smart business decisions that drive growth and scale.
Competitive advantage that sets you apart and fuels leads that convert into lucrative sales.
Brief for more efficient and productive marketing executions.
Foundation for creating a culture that attracts and retains top talent.

We help our clients build solid brands that successfully address pressing business challenges. Which means the process must begin with an immersion to uncover the challenge. Frequently, this step is skipped in favor of a tactic that feels like the right solution but is oftentimes not. Only through understanding what is getting in your way and what makes you special can you develop a strong Brand Foundation. This then serves as a clear strategy for identifying the right tactics. And don’t worry! We have end-to-end capabilities, so the execution will deliver on the strategy you need to deliver on your business goals.

We Help
Our Clients

Clearly define their business challenges
Develop a Brand Foundation that addresses those business challenges
Execute according to the strategy to deliver on the business goals

What’s a Brand Foundation?

A brand answers 3 questions: 1) Who am I? 2) How am I different?, and 3) Why do you want me? The answers to these questions are translated into a set of verbal and visual tools that define a brand’s presence and help you reach your business goals. These tools include:

Verbal

Brand Story
Brand Character
Tone-of-Voice Principles
Mission, Vision, Values
Message Track

Visual

Logo
Brand Colors
Typography
Secondary Elements
Icons
Photography Treatments

Ready for the next step? Allow us to develop a comprehensive marketing and communications strategy or train your team to execute on your new brand.

Phi Sigma Rho

A refreshed brand identity has helped this sorority renew interest among potential recruits and perpetuate a consistent and cohesive ongoing legacy.

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Helpful Tools To Get Started Now

Building Brand-Love: How to get More People to Choose You

Podcast + Worksheet | Jul 12, 2022

Why is Brand-Love important? Because 90% of decisions are made from the heart. As consumers, we are constantly inundated, which means setting your business apart from the competition requires you to emotionally connect to your consumers. After learning the tools we discuss in this episode, check out Anne’s book “The Super-Highway of Relevancy: Getting More […]

Listen On Marketing Smarts

4 Guidelines for Creating a Strong Brand Character

Podcast + Worksheet | Jul 12, 2022

Now, more than ever, it is critical to brand success to spend the time and focus building a strong brand character. Between the limited in-person interactions we continue to face, and the proliferation of online channels, it is imperative to speak authentically and personably across all touchpoints. This episode focuses on the needed approach for […]

Listen On Marketing Smarts

These 5 Brand-Building Myths could be holding your Business back from Significant Growth

Post | Jul 12, 2022

First, let’s address the question we hear A LOT from businesses big and small… “Why should I even care about ‘Brand-Building’?” Because Brand-Building in its most fundamental form is the strategy, i.e. the means and methods, for increasing your brand’s value. The objective is to stimulate short-term revenue generation, which translates into the bigger prize […]

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