A rock-solid brand is the foundation to any successful business strategy. If yours isn’t strong enough to set you up for success, we’ll fix it.
BRAND DEVELOPMENT
We’ll say it again for the people in the back: When it comes to success in business, a strong brand is everything. It’s what helps you connect with your clients or customers to build loyalty and advocacy, which leads to growth and scale. It’s what makes you memorable and keeps your messaging on track so you can break through and gain traction. Most importantly, it’s the competitive advantage that sets you apart and fuels leads that convert into lucrative sales.
We help our clients build solid brands that guide their marketing efforts and drive their business goals. Our process involves a competitive audit, in-depth interviews, and plenty of one-on-one conversations to arrive at the essence of your brand and truly understand what makes you different. Then, with the help of our talented team of ultra-seasoned freelancers and boutique agencies, we get to work building everything you’ll need to move forward with your consistent and authentic look, tone and feel.
For each of our clients, we develop a comprehensive branding toolkit they can use to maintain consistency and authenticity in how their brand looks, sounds, and feels. The toolkit includes:
Ready for the next step? Allow us to develop a comprehensive marketing and communications strategy or train your team to execute on your new brand.
A refreshed brand identity has helped this sorority renew interest among potential recruits and perpetuate a consistent and cohesive ongoing legacy.
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Why is Brand-Love important? Because 90% of decisions are made from the heart. As consumers, we are constantly inundated, which means setting your business apart from the competition requires you to emotionally connect to your consumers. After learning the tools we discuss in this episode, check out Anne’s book “The Super-Highway of Relevancy: Getting More […]
Listen On Marketing Smarts
Now, more than ever, it is critical to brand success to spend the time and focus building a strong brand character. Between the limited in-person interactions we continue to face, and the proliferation of online channels, it is imperative to speak authentically and personably across all touchpoints. This episode focuses on the needed approach for […]
Listen On Marketing Smarts
First, let’s address the question we hear A LOT from businesses big and small… “Why should I even care about ‘Brand-Building’?” Because Brand-Building in its most fundamental form is the strategy, i.e. the means and methods, for increasing your brand’s value. The objective is to stimulate short-term revenue generation, which translates into the bigger prize […]
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