We are an unlikely pair, joining from opposite sides of the proverbial marketing and branding tracks: Anne from the corporate world, April from the agency world. This means that with our combined 40 years of experience, we have seen just about every situation business can throw at you, from all sides. And even though corporate-agency relationships are notoriously contentious, ours is not. Why? The answer is in our name: forthright communication with each other and with you. With ForthRight People, you get the benefit of the 360-degree purview with none of the drama.
April spent the first 15 years of her career exploring all of the ins and outs of agency life. A believer that learning never stops, and the more experiences we amass, the better we are able to solve life’s many challenges, April has made conscious moves throughout her career to do just that. With a design and MBA business foundation, plus years spent in agencies from branding to design to CPG to advertising to production, April spent her days doing much more than the work. What she knows is how to deal with tension, manage people and personalities, and how to identify and sell the right work to the right clients, which is what really matters in business.
She brings her expertise to help others do it even better, especially when it comes to building new capabilities and the teams to support them. April firmly believes that fundamental to success in business is the ability to network, and that as a result, strong, authentic relationships open doors and move businesses forward.
Anne grew up at P&G—but don’t let that fool you. Her path was anything but traditional. She spent her first decade in R&D and product development and her second in brand marketing and communications. Through this, Anne learned (sometimes the hard way) the imperative role brand building plays in cultivating successful individuals and businesses.
Now, she helps others understand that connection too, and unlock opportunities to tell their story, reach new customers and grow their business in a sustainable, authentic way. Anne sees much more than what’s in front of her, which is why she’s able to connect so deeply with her clients, understand their challenges, and discover potential they didn’t even know they had. People sometimes say her solutions are not at all what they were expecting but exactly what they need. To Anne, that feels like a ringing endorsement.
YEARS OF EXPERIENCE
INDUSTRIES SUPPORTED
PODCAST EPISODES
We believe in being forthright, with each other and with you. But honest communication is just one of the things we pride ourselves on.
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