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How to Grow Your Credibility outside of Just Doing the Work: Show Notes & Transcript

Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

In this episode, we’re talking how to grow your credibility outside of just doing the work. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

  • Episode Summary & Player
  • Show Notes
  • Marketing Smarts Summary
  • Transcript

Marketing Smarts: How to Grow Your Credibility outside of Just Doing the Work

The misconception you can keep your head down, do work, and be noticed is simply not a thing. We’ve all heard it: “No one is going to manage your career for you.” And it’s so true! Growing your credibility comes down to building advocates at all levels, becoming a craftsman of your trade, becoming a student of strategy, and cultivating your personal brand. Let’s make that credibility blossom. This episode covers everything from credibility to strategy. Here’s a small sample of what you will hear in this episode:

  • How do you grow your credibility outside of just doing the work?
  • Why should you build advocates?
  • How do you become a craftsman of your trade?
  • Where can you learn strategy?
  • How do you build your personal brand?
  • Why is thought leadership so important?
  • What are some lessons from Cal Newport?
  • Why is Hostess getting into beverages?

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript

Additional Resources:

Quick Hits: Mood Matters: Why Leaders Can’t Ignore How Their Teams Feel with Dr. Mary Donohue, The Digital Wellness Center
The Power of Your Personal Brand Series: How to Figure Out Your Big Thing: Show Notes & Transcript
The Power of Your Personal Brand Series: How to Figure Out Your Big Thing
Quick Hits: The First AI-Powered Advertising Agency with Dave Metcalf, Steve Metcalf, and Jimmy Smith, Ad Legends
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